The worldwide cell phone market grew 4% yearly, a first starting around 2017, as indicated by numbers shared by Counterpoint Research. Apple was the large victor this year as it hit record shipments. However, by and large, inventory network deficiencies kept on tormenting most players.
The examination firm uncovered that the complete shipments for the worldwide cell phone market figured out how to hit 1.39 billion units in 2021, however the final quarter saw a decrease of 6%. The report likewise noticed that notwithstanding the development, by and large yearly shipments are still beneath the pre-pandemic level because of the continuous Covid-19 effect just as part deficiencies.
“The market recuperation might have been far better notwithstanding the part deficiencies that affected a large part of the last part of 2021. The significant brands explored the part deficiencies relatively better and subsequently figured out how to develop by acquiring share from long-tail brands”, Harmeet Singh Walia, Senior Analyst at Counterpoint Research said in a press explanation.
He added that while repressed interest in areas like North America, Latin America and India drove recuperation, China, the world’s greatest cell phone market, kept on declining. This was to a great extent due to “because of supply-side issues brought about by the continuous part deficiencies, just as request side issues coming about because of protracting substitution cycles,” as per Walia.
The Indian market had a decent year in examination however, determined by higher substitution rates, better accessibility and more appealing financing choices in mid-to high-level telephones.
“2021 was an intense year, with part deficiencies adding further strain to a market doing combating with waiting COVID-19 issues. In any case, the world is gradually getting on top of the pandemic, notwithstanding the danger of a resurgence towards the finish of last year, and with supply gives ideally reaching a conclusion towards the center of this current year, there is motivation to be hopeful for great development in 2022 all in all,” Jan Stryjak, Research Director said.
Individual vendor performance in 2021
Samsung stayed on top for 2021 in general with 271 million units delivered, which is 6% yearly development. The achievement was driven because of expanded interest for its mid-level An and M series cell phones. Contradiction noticed that Samsung figured out how to develop its shipments notwithstanding supply side issues given its Vietnam manufacturing plant was closed in June because of Covid-initiated lockdown.
However, Samsung likewise faces extreme contest from Apple and Chinese brands in a portion of its business sectors, for example, India and Latin America, which restricted its development. In the interim, its foldable telephones did well in the superior section.
Apple was number two on the rundown generally with 18% yearly development and record 237.9 million units delivered. The achievement was driven by the iPhone 12 series which saw solid interest. Apple likewise filled in key business sectors like the US, China, Europe and India. In China, it turned into the top cell phone brand in the final quarter following six years on account of the iPhone 13.
